Smart Google Traffic includes 11 training modules with over 75 easy-to-follow tutorial videos and a YouTube Masterclass taught by Google Premier Partner Brett Curry.

In this on-demand Smart Course, you’ll learn how to build a diversified traffic system for any ecommerce business using Google Search, Display Network, Shopping, and YouTube ads.

SESSION 1

Setting Up Shop & Building Your Ad Accounts

MODULE DETAILS

⊕“Why Google Ads?” & Building the Proper Framework
⊕Shopping Funnels
⊕Fueled by Data & Insights
⊕Google Analytics Setup & Enabling Remarketing Lists
⊕Building Remarketing Lists, Setting Goals & Understanding Attribution
⊕Connecting AdWords & Google Analytics
⊕Setting UP Google Merchant Center
⊕YouTube Channel Setup

SESSION 2

The Google Display Network: Art, Science & Structure

MODULE DETAILS

⊕Display Remarketing Setup
⊕The Abandoned Cart Remarketing Sequence
⊕The Top 4 Remarketing Campaigns You’ll Need
⊕Display Remarketing Bidding Strategies
⊕4 Steps to Killer Display Ads
⊕Campaign Creation & Responsive Ads
⊕Measure Success on GDN

SESSION 3

Brand Search With Google Ads

MODULE DETAILS

⊕“Why Branded Search Campaigns?”
⊕Google Ads Account & Campaign Structure
⊕Keyword Research & Match Types
⊕Creating Great Search Ads
⊕Search Ad Campaign Creation
⊕Audience Targeting

SESSION 4

Google Shopping Campaigns

MODULE DETAILS

⊕Google Shopping Overview
⊕Product Feed Tips: Part 1
⊕Product Feed Tips: Part 2
⊕Google Merchant Center & Feed Diagnostics
⊕Google Shopping Campaign Creation
⊕Google Shopping RLSA Campaign Creation
⊕Measuring Success with Google Shopping

SESSION 5

YouTube Remarketing Ads

MODULE DETAILS

⊕Intro to YouTube Advertising
⊕YouTube TrueView Ads
⊕Creating Killer Video Ads
⊕YouTube Top Audiences
⊕Creating YouTube Remarketing Campaigns
⊕Measuring Success with YouTube

SESSION 6

Foundation & Structure For Success

MODULE DETAILS

⊕Understanding TrueView Ads
⊕Conversion Paths & Shopping Funnels
⊕Attribution Models & Cross Channel Issues
⊕Setting Up Your Google Ads Account
⊕Google Ads Custom Columns
⊕Build Video Viewers Lists

SESSION 7

Crafting The Perfect YouTube Ads

MODULE DETAILS

⊕7 Tips for Killer YouTube Ads
⊕What, Who, How
⊕Testimonial Sandwich
⊕Story Principles
⊕The Story & The Glory
⊕The Pitchman Demo
⊕7 Conversion Killers
⊕7 Resources

SESSION 8

Audience Targeting

MODULE DETAILS

⊕In-Market Audiences
⊕Custom Intent Audiences
⊕Affinity Audiences
⊕Custom Affinity Audiences
⊕Life Events
⊕Keyword Targeting & Placements
⊕“And” Targeting vs. “Or” Targeting

SESSION 9

Bids & Budgets

MODULE DETAILS

⊕In-Market Campaign
⊕Creating Your First Ad
⊕Custom Intent Campaign
⊕Affinity Campaign

SESSION 10

Campaign Management & Optimization

MODULE DETAILS

⊕Custom Intent Clarification
⊕Keyword Campaign
⊕Placement Campaigns
⊕Frequency Caps
⊕How the Bidder Works
⊕Optimization Basics
⊕Key Metrics to Measure
⊕Keys to Growth: New Videos & Audiences
⊕Watch Audience Insights

SESSION 11

Completing Your YouTube Funnel

MODULE DETAILS

⊕Video Viewer Audiences
⊕Video Viewer Campaign
⊕Remarketing Campaigns:Trueview for Shopping
⊕Target Video Viewers inSearch & Shopping
⊕Encourage Repeat Purchases